At Wilmington, N.C.-based Entitle, the algorithm doesn't just crunch behavior signals, but 'reads' through a book's text to pull out different topics, genres and subjects, says Bryan Batten, chief executive of Entitle, which used to be known as eReatah Inc.
Entitle首席执行长布赖恩・巴滕(Bryan Batten)说,对该公司而言,算法不只是用以分析行为信号,还要“解读”整本书的文本来提取不同的话题、体裁和主题。Entitle的总部位于北卡罗来纳州的威明顿市(Wilmington),原名为eReatah。
There's also a patent-pending service called 'if these books had a baby,' where users can input two books and find a third with similar themes. For example, the 'baby' of Joseph Heller's 'Catch-22' and Leo Tolstoy's 'Anna Karenina' is Fyodor Dostoevsky's 'The Brothers Karamazov,' but the product of 'Catch-22' and Walter Isaacson's Steve Jobs biography is a book called 'Dealers of Lightning,' about engineers at Xerox Corp.
还有一项正在申请专利的服务名为“假如这些书还有后代”(if these books had a baby),用户输入两本书的书名便可找到第三本主题相似的书。比如说,约瑟夫・海勒(Joseph Heller)的《第二十二条军规》(CATCH-22)与列夫・托尔斯泰(Leo Tolstoy)的《安娜・卡列尼娜》(Anna Karenina)的“后代”就是费奥多尔・陀思妥耶夫斯基(Fyodor Dostoevsky)的《卡拉马佐夫兄弟》(The Brothers Karamazov),而《第二十二条军规》与沃尔特・艾萨克森(Walter Isaacson)的《乔布斯传》(Steve Jobs)的后代则是《创新未酬》(Dealers of Lightning),这本书讲述了施乐公司(Xerox Corp.)工程师们的故事。
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