Then came the really dubious part. Daohe made the movie under a subsidiary and the parent company is reported to be engaged in selling so-called ecological products in a multilevel marketing arrangement.
Members are required to spend tens of thousands of yuan to be admitted into various levels of membership and sell the products further downstream. For example, someone who buys 55,000 yuan worth of its "ecological bedding" can qualify for 300 tickets to Fighting.
Mind you, they get the movie tickets for free, which theoretically they should give as a fringe benefit to those who buy the bedding from them. The lowest membership costs 32,000 yuan, but if you can enroll 12 people to join, you'll become a diamond member. And you'll get 10,000 yuan on top of that when you recruit three more members. So, the complimentary tickets seem to figure in nicely with this complicated game plan even though the plot of the movie has little to do with the business.
One diamond member said he had seen the film many times but he is going to see it many more when he takes members he recruited to future screenings. "If I do well, I'll have a chance to be selected for appearing in future movies produced by the company," he disclosed in an elated voice.
Yu Junhao, director of Fighting, admitted that there were indeed block bookings by the production company, but the whole scandal was hatched by competitors who tried to "denigrate it as a pyramid-scheme film", he insisted.
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