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在YouTube上淘金

Charlie Bit My Finger has been used in ads – including for Ragú, the pasta sauce – and has even become an app. “A popular clip can make six figures, Mr Collier says.

已经有一些广告采用了《查理咬了我手指》视频的片段，包括Ragú牌番茄酱的广告。《查理》视频甚至还被开发成了一款应用(app)。科利尔说：“一段流行的视频赚的钱可以达到六位数。

Mike Cooper, creative lead at content marketing agency Republic Publishing, says no one has yet pinned down what makes a viral success: “These clips play to the way we consume media now – in bite-size chunks – and they’re often talking points in the morning in the way that television shows were. A lot of people have tried to dissect what makes a viral hit and many have got close. But there’s a great deal of serendipity involved.

内容营销机构Republic Publishing的创意主管迈克·库珀(Mike Cooper)表示，目前还没有人找出“病毒式营销成功的诀窍：“这些视频迎合了当今人们消费媒体的方式——非常简短，而且往往可以作为人们早上见面后的谈资，就好像以前的黄金档电视剧一样。很多人尝试剖析一段视频走红的原因，其中很多人已经非常接近。但一段视频走红，还是有很多偶然因素。

In his TED presentation, Why Videos Go Viral, YouTube’s Kevin Allocca identifies three essential ingredients that make for a viral hit: tastemakers – the influential people who “validate a video; unexpectedness; and communities of interest, who will discuss the video and make spin-offs. However, he points out, there are more than 48 hours of video uploaded to YouTube every minute and only a tiny percentage have more than 1m views.