How are some foreign brands catching counterfeiters in China? By faking them out.
Agence France-Presse/Getty Images2017年3月19日,香港,新秀丽在年度业绩资讯发布会上展示了几款旅行箱。外资品牌如何在中国打假?答案是冒充买家。
Samsonite International, the world's largest luggage company by sales, says its investigators pose as buyers when they spot suspect products online in China. The investigators place a sizeable order in hopes of using the goods as evidence in a legal case against the counterfeiters, according to Paul Melkebeke, a Hong Kong-based vice president for the luggage firm.
全球销售额最大的行李制造商新秀丽国际有限公司(Samsonite International, 简称:新秀丽)说,该公司调查人员在中国网络上发现可疑产品后会充当买家。常驻香港的新秀丽副总裁Paul Melkebeke说,调查人员会大量订货,以期在针对假货商的法律案件中将其用作证据。
The goal, said Mr. Melkebeke, is to trace the products 'all the way up the supply chain,' and shut down the factories making the counterfeit products.
Melkebeke表示,这一做法的目的是沿着供应链对产品追查到底,并关闭生产假货的工厂。
Sometimes, the suspects get suspicious at the large order and ask questions. But if the sale goes through, and Samsonite determines the products are fake, it turns them over to the Chinese police. The police may take weeks to months to untangle the web of distributors and suppliers for the products.
【外资品牌在中国的艰难打假之路】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15