One reason prices are so steep is because the cost of doing business is so high, thanks to a mind-boggling mix of taxes, import tariffs, bureaucracy and poor infrastructure that can make Brazil a difficult place to operate.

Economists have a name for that: "Custo Brasil," or "Brazil Cost." It can make goods manufactured 30 percent more expensive than those produced abroad, according to a study by the industry federation of Rio de Janeiro.

Making matters worse, production costs have climbed in recent years with rising wages and energy prices, while government policies aimed at bolstering household consumption have driven up prices at the cash register.

Even for tourists with some money to burn, creative solutions are often called for.

Dimitar Bogdanov and Simeon Vassilev, a Hungarian couple who visited Rio de Janeiro for the first time early this year, paid the equivalent of $100 for a risotto at one of the city's chic restaurants. But they decided to alternate their big nights out with simpler spots, and managed to spend "only" $30 at a per-kilo buffet place where you pay by the weight of your serving.

"Some things are way overpriced but some others are cheap compared to Europe," Bogdanov said, recommending that tourists splurge on Brazil's famous rubber flip-flops, which can retail for $24 overseas but cost as little as $8 here.

路透社建议因世界杯出巴西旅游的游客带上泳衣，防晒霜和大量的现金。

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