经合组织务实地从经济角度考量技能问题,必然得出快乐阅读重要性的结论,而快乐阅读又与教育成功与否紧密关联。对英国1970年4月出生的6000人群体进行追踪分析,发现孩子们的考试成绩与其说和他们父亲的受教育程度相关,倒不如说与他们的阅读能力紧密关联。“能够按部就班的阅读至关重要,但快乐阅读也不是可有可无,”英国企鹅出版集团(Penguin UK)发言人乔安娜•普赖尔(Joanna Prior)说。“阅读将让孩子受益终生。”
For publishers, the commercial implications of a decline in literacy are obvious. In some ways the threat to the UK’s £3bn book market is more fundamental than that faced by the record industry: even when people stopped paying for music, they never stopped listening to it.
对于出版社来说,读写能力下降对自身商业利益的影响显而易见。在某些方面,它对英国年营业额30亿英镑的图书市场的威胁要大大高于对唱片业的影响:消费者即便不再花钱购买音乐产品,但他们仍一如既往地在欣赏音乐。
Literacy charities have tried various tricks to promote reading – including the Six Book Challenge, to get less confident readers in the habit; Quick Reads, which distributes short, easy texts for adults; and Premier League Reading Stars, which enlists top footballers to spend time with struggling schoolchildren. In areas such as Harlesden, such initiatives have drawn countless children and adults closer to books. But they are fragmented.
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