Though the company has long offered "tablet computers," the device's modern incarnation has been a problem for Microsoft (MSFT). Even before Apple (AAPL) introduced the iPad in 2010, pundits predicted that tablets would eventually replace the laptop, just as the laptop had largely replaced the desktop computer. For Microsoft, that spelled trouble: Office and Windows have long been two of the company's most lucrative products. While PCs running Windows still dominate the laptop market, Apple's iOS leads the tablet market. To say that Microsoft is a distant third is an understatement.
尽管微软长期供应“平板电脑”,但怎样让这种设备变得时尚一直是这家公司的老大难问题。甚至在2010年苹果推出iPad之前,许多专家就预计平板电脑最终会取代笔记本电脑,正如笔记本电脑在很大程度上取代了台式机一样。对微软而言,这是一件麻烦事:多年来,办公软件Office和操作系统Windows都是这家公司最赚钱的两大产品。尽管台式机使用的Windows仍然统治着笔记本电脑市场,但苹果的iOS系统却在平板电脑市场遥遥领先。说微软是被远远抛在后面的老三都已经是有所保留了。(谷歌安卓和苹果iOS分列前二,这两大操作系统在平板电脑市场的占有率达到了97.9%。)
One of the best ways for Microsoft to get its software on tablets would be to make its own. Thus, Surface.
微软想要让自己的软件出现在平板电脑上,最好的办法之一就是研发自己的产品。因此,Surface应运而生。
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2020-09-15
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