有一天,我开始停止使用任何设备。本来我花了好几百美元买硬件买软件,再把它们生拉硬凑到一起,以为这样就能全面了解我每天的健康信息了。但实现这个目标的过程感觉真是太费事了——睡觉需要一种腕带,白天需要另外一种,吃饭需要一种应用,跑步又得用别的。为什么就不能有种软硬件一体的设备来执行所有这些任务呢?
Beyond that, merely knowing how many steps you've taken each day isn't all that compelling to a large, mainstream audience. It's why one-third of consumers have abandoned their devices, according to a report by Endeavor Partners. Industry insiders say the number of inactive fitness tracking devices is likely much higher than that.
除了这一点,对绝大多数人来说,光知道自己每天走了多少步其实没什么吸引力。咨询公司Endeavor Partners的一份报告称,这也是为什么有三分之一的消费者没再用这类设备。而业内人士称,实际停用的健康追踪设备数量很可能比这多得多。
For wearables and fitness trackers to become a permanent part of our lives, the devices must become "need to have," not "nice to have." The only way to do that is to offer better functionality. I spoke with Sonny Vu, CEO of Misfit, about the future of the category. His company was called Misfit Wearables until recently, when it dropped the word "wearables" from its name.
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