Visa

Visa公司

Fortune 500 Rank: 238

《财富》美国500强排名：238

2013 Revenue: $11.8 billion

2013年收入：118亿美元

Campaign: Everywhere You Want to Be

广告：心驰所向

...is the World Cup where global unity triumphs, whether you’re a clown, rugby fan, Nobel Laureate, orZidane cheering the French in an Italian restaurant.

世界杯是全球一家的盛宴，不论你是小丑，英式橄榄球球迷，诺贝尔奖得主，还是在意大利餐厅为法国队加油的齐达内，每个人都是庆典的一份子。

Visa V 0.27% is here to tell us the world is united in its rivalry, driving home the message that the company is global in its scope. Everywhere you want to be is a revamped version of Visa’s 21-year-old “It’s everywhere you want to be” theme, which was shelved in 2006.

Visa公司（Visa）希望通过广告告诉我们，世界杯在竞赛中团结世界人民，并使Visa公司作为一家全球性公司而深入人心。“心驰所向”是Visa公司使用21年的“我们共同的向往”这一主题的修改版。2006年，Visa公司停止使用老版的广告主题。

And Visa is making good on its promise. As part of its World Cup sponsorship, Visa provided all of the payment infrastructure for the games, installing 3,000 point of sale terminals and 75 ATMs at the venue. “Every time we measure brand value after the World Cup, it increases,” said Chief Brand Officer Antonio Lucio. These days, everywhere includes the digital world, but no worries, Visa is there too. Its shifted over 35% of its marketing budget to digital and social. And for the World Cup, Visa gave filmmakers across the world Visa cards pre-loaded with $25,000 so they could film fans.

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