可乐巨头遭遇挑战软饮新宠零卡汽水_BEC初级作文

可乐巨头遭遇挑战软饮新宠零卡汽水

As consumers grow sweeter on sugar-free and aspartame-free sodas, one upstart is trying to build a big head start on beverage behemoths Coca-Cola KO 0.38% and PepsiCo PEP 0.17% in the growing market for naturally sweetened soft drinks.

无糖苏打水越来越受到消费者青睐，阿斯巴甜甜味剂渐遭冷遇。于是，一家小型饮料公司抓住时机，先于饮料巨擘可口可乐（Coca-Cola）和百事可乐（PepsiCo），开发出了满足消费者对纯天然甜味软饮要求的新型饮料。

Zevia, based in Culver City, Calif., produces the only zero or low-calorie carbonated soft drink with rising U.S. sales among the top 20 brands. Its secret? It uses stevia, a leaf, to sweeten its soft drinks naturally at a time when leading diet soda brands such as Diet Coke and Diet Pepsi are getting slammed by a backlash against the use of artificial sweeteners.

零卡公司（Zevia）位于加州卡尔佛市，专注生产零卡路里或低卡路里碳酸软饮。它近期销量持续增长，已经跻身前全美销售排名前20名。零卡为什么有这么大的吸引力？它的秘诀是在饮料中加入甜叶菊。这种植物的叶子可用于增加软饮中的甜味，属于纯天然食品，而此时著名的减肥苏打水品牌“健怡可乐”与“健怡百事”因为使用人工甜味剂正惨遭舆论质疑。

In the first half of 2017, U.S. sales of diet carbonated soft drinks fell 7.5%, according to Beverage Digest. In contrast, according to SPINS/IR data, Zevia saw sales rise 67% in the three months ending on May 18 compared to the previous year, despite being more expensive than leading diet soda brands.