Coke is introducing Coca-Cola Life, a mid-calorie cola sweetened with a blend of stevia leaf extract and sugar, in the United States in September, according to a Beverage Digest report. Meanwhile, PepsiCo is reformulating Sierra Mist with stevia this fall, lowering the sugar content by 20%. And Dr Pepper Snapple is currently testing three naturally sweetened versions of Dr Pepper, 7up, and Canada Dry, with stevia and sugar, in three markets. Food companies are also getting in on the action: this week General Mills GIS 0.54% said it would reformulate its Yoplait yogurt with stevia.
据《饮料文摘》报道,可口可乐公司九月份在美国推出了“Coca-Cola Life”系列。这是一种“中卡路里”可乐,混合了甜叶菊叶子提取物和糖。同时,百事公司秋季时节更新了Sierra Mist青檬系列的配方,添加了甜叶菊,减少了20%的含糖量。而且,Dr Pepper Snapple眼下正在三大市场中试验营销Dr Pepper、七喜和Canada Dry三种混合了甜叶菊和糖的纯天然甜味饮料。食品公司也紧赶潮流:本周,通用磨坊(General Mills)宣布升级优诺酸奶(Yoplait yogurt)的配方,往原配方中添加了甜叶菊。说句公道话,大型公司之所以犹豫不决,主要是因为担心影响旗下其它热销的减肥饮料,或者害怕顾客形成对新型饮料的偏好。
To be fair, much of the big companies’ hesitation comes from the risk of hurting their still high volume diet brands, or fear of customers by reformulating a favorite drink.
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