“我们在食品店的货架上开展业务。坦率讲,在这些地方的销量最大,”斯彭思说。“你需要争取属于自己的货架空间,因为零售商不愿承担风险——除非存在市场需求,否则他们不会随便把哪种产品摆上货架。”
Zevia’s strong position in the zero-calorie soda area could eventually make the company an acquisition target by one of the big guys, Beverage Digest’s Sicher said. He pointed to how PepsiCo bought SoBe in 2000 and Coke bought Vitaminwater maker Glaceau in 2007 to gain a foothold in beverage growth areas.
《饮料文摘》的西歇尔说,零卡在零卡路里苏打饮料的强势地位最终会让它成为巨擘的收购目标。他举例说,为了赢得在新兴市场中的份额,2000年百事公司收购了SoBe,2007年可口可乐公司收购了酷乐仕维他命水等。
Spence declined to say whether Zevia is up for sale but did say he fields inquiries regularly. He also hinted that it would be too soon, anyway.
斯彭思虽拒绝透露未来是否会出售零卡,但也提到,他时常回应有收购意向的询价。他还暗示记者说,现在就把零卡卖掉也未免太快了。
“We’ve had a phenomenal run so far, but I feel like I am only part way up the mountain,” Spence said, noting that being independent gives Zevia more room to innovate.
“迄今为止,我们的表现非常优异,但我觉得还有很多潜力有待开发,”斯彭思说,他认为零卡作为一个独立企业,会有更大的创新空间。
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