Talent doesn’t always win. Four years ago Spain captured their first world cup title. Folks were expecting them to do it again this World Cup. With some of the best players in the world and a large part of the rosters of highly acclaimed Real Madrid and Barcelona, people predicted Spain would make another deep run. However, they didn’t. They exited after an embarrassing loss to the Netherlands and two lackluster efforts to follow. England and Italy, two other nations with lengthy resumes made similar exits while making way for smaller less talented teams to advance.These early exits serve as an important reminder for businesses: Talent alone doesn’t guarantee success. It takes more with things such as effort, innovation and strategy immediately coming to mind.天赋不代表胜利。四年前西班牙第一次获得世界杯冠军,很多人期待他们能够卫冕成功。西班牙队拥有世界上最好的球员,还包括皇家马德里和巴塞罗那阵容中的一大批主力,所以人们预测西班牙可以再一次获得佳绩。但是他们没有,在经历惨败荷兰和另外两场平淡的比赛之后被淘汰出局。同样拥有华丽阵容的英格兰和意大利也被天赋上不及自己的球队所淘汰。这些失利对企业是很重要的警示:仅仅有天赋不能保证成功。还需要努力,创新和敏捷的思维策略。
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Community is a brand's best friend. The World Cup has been good for global brands. Nike, Coca-Cola and many more have set the world on fire with innovative and compelling campaigns capitalizing on the world’s passion for the World Cup. Most of the brands focused on tying their products and services to the soccer community and not to products and services themselves. For entrepreneurs, this is a great reminder of the importance of building community for your customers and prospects.社群是品牌最好的伙伴。世界杯也是国际品牌的重要舞台。耐克,可口可乐等众多品牌通过人们对世界杯的热情让创新又充满魅力的活动席卷全球。多数品牌专注于把他们的产品和服务与足球社群而不是产品和服务本身连结起来。这就在强烈提醒企业家为自身客户和潜在客户建立社群的重要性。
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