稀缺性的作用。我们生活在一个即时连接的时代,可以通过社交网络和移动设备之间随时联系到对方。你可能认为FIFA想把世界杯扩展为两年一届。但是世界杯一直像奥运会一样保持四年一次,随着赛事的临近,这种积累创造出越来越多的关注。虽然我们从来不想让客户等待, 但是可以拥有自己真正独特的优势。每年会有很多不同的足球赛事,但只有世界杯可以带给我们这样的激情和守候。稀缺性是FIFA的优势,企业家也需要让自身变得独一无二和深入人心。
5
Strategy is the ultimate leveler of the business-playing field. If I were to suggest that Costa Rica would take the star-studded Dutch team to penalty kicks in the quarterfinals most would have never believed it. It happened, and it wasn’t by accident. Costa Rica knew they were outmanned but unlike those that couldn’t get the job done against the Netherlands before, Costa Rica was going to trap the eager flying Dutchman with a simple football strategy: “The Offsides Trap.” For entrepreneurs, this small but successful plan executed by Costa Rica is a reminder of the importance of strategy. Companies with talent can go so far but businessess with talent and a plan are the ones that go deep into competitive battles and often come out on top. 策略是商战的终极砝码。如果赛前我预测说哥斯达黎加会在半决赛把众星云集的荷兰队拖入点球大战,多数人一定不相信。但它却真的发生了,而且不是偶然。哥斯达黎加知道自己实力不济,但是和之前输给荷兰的球队不一样,他们对急于求胜的荷兰队使用了一种简单的足球战术:造越位。对企业家而言,哥斯达黎加执行的这种简单却有效的计划展现了策略的重要性。拥有人才的公司可以长久,但是同时拥有人才和规划才能让企业在激烈的竞争中技压群雄。
【世界杯日子里的商务启示 绿茵场上的博弈】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15