Summertime is often filled with outdoor parties and food trucks, meaning you're spending more time standing up and eating. But if you want to actually enjoy your meal, researchers say you're better off finding a seat.
夏日时光往往离不开户外派对和快餐车,这意味着你会花更多时间站着进食。但研究人员表示,如果你想真正享受美食,最好还是坐下来。
A new study published in the Journal of Consumer Research finds posture impacts taste perception, with food tasting better when you're sitting down. Lead author Dipayan Biswas, PhD, professor of marketing at the University of South Florida, is an expert in cross-modal effects and looked specifically at how the vestibular sense, which is responsible for balance, posture and spatial orientation, interacts with the gustatory sensory system, which impacts taste and flavor.
发表在《消费研究杂志》上的一项新研究发现,进食姿势会影响味觉感知,坐着的时候,食物的味道会更好一些。研究论文第一作者、南佛罗里达大学市场营销学教授迪帕扬·比斯瓦斯博士是跨感觉通道领域的专家,他专门研究了负责平衡、姿势和空间定向的前庭觉与影响味道与口感的味觉系统的互动机制。
He found that holding a standing posture for even a few minutes prompts physical stress, muting taste buds. The force of gravity pushes blood to the lower parts of the body, causing the heart to work harder to pump blood back up to the top of the body, accelerating heart rate. This activates the hypothalamic-pituitary adrenal (HPA) axis and leads to increased concentrations of the stress hormone cortisol. This chain reaction reduces sensory sensitivity, which impacts food and beverage taste evaluation, food temperature perception and overall consumption volume.
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