“With a shift to 3G networks and low cost phones with mobile browsers, we made a strategic decisions to focus on mobile videos,” says Madhava, who worked for the Peace Corps and Goldman Sachs before launching mDhil.
玛达瓦说:“随着用户转向3G网络,纷纷使用配备移动浏览器的低成本手机,我们做出了一个专注于移动视频的战略决策。”创办mDhil之前,玛达瓦曾任职于和平队(Peace Corps)和高盛公司(Goldman Sachs)。
mDhil has since reached 20 million video views globally, fueled by a strong preference by people in the developing world—far stronger than in the developed world–for services optimized for mobile devices.
自那以后,mDhil的全球浏览量已经达到2,000万次,主要推动力之一是发展中国家民众对面向移动设备的优化服务有着强烈的偏好——这种偏好远大于发达国家。
“This makes a lot of business sense as most Indians connect to the Internet through their mobile phones,” says Katyayan Gupta, an eBusiness and channel strategy analyst at Forrester Research in New Delhi, India. “In most developing countries, including Brazil or China, Internet companies have to be mobile-first. I see this trend soon becoming the norm.”
“这种做法颇具商业头脑,因为大多数印度人是通过手机上网的,”常驻印度新德里的弗雷斯特研究公司(Forrester Research)电子商务和渠道策略分析师卡蒂亚扬o古普塔说。“在大多数发展中国家,包括巴西和中国,互联网公司必须采用移动优先原则。我认为这种趋势很快就会成为常态。”
【看视频治百病 创业公司在印度的健康教育运动】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15