Healthy sales of Macs also helped fuel the growth, the company said. Apple reported selling 4.4 million Macs, up from 3.8 million in the same quarter last year, beating analysts’ expectations of about 3.9 million.
苹果表示,Mac电脑可观的销售状况也助推了增长。苹果在这一财季售出了440万台Mac电脑,高于去年同期的380万台,超出了分析师约390万台的预期。
The strong iPhone sales, thanks in part to a recent distribution deal with China Mobile, offset other, more disappointing results from Apple’s other signature product, the iPad. The company sold 13.3 million iPads, down 9 percent from the year-ago quarter. Analysts had predicted it would sell an average of 14.4 million.
iPhone的强劲销量一定程度上要归功于不久前与中国移动达成的一项分销协议,也抵消了苹果另一款主打产品iPad令人失望的业绩。这一财季的iPad销量为1330万部,同比下降了9%。分析师此前的平均预期为1440万部。
But a small dip in iPad sales is not so bad if iPhone sales are up. Apple’s gross profit margin was 39.4 percent, up 2.5 percentage points from the quarter a year ago. Apple makes more money on each iPhone than it does on each iPad, so when sales momentum shifts away from the iPad toward the iPhone, profit margins are better.
但如果iPhone销量上升,iPad销量即使小幅下滑也无大碍。苹果这一财季的毛利率为39.4%,同比增长了2.5个百分点。每部iPhone带来的利润要高于iPad,所以如果销售势头从iPad转移到iPhone,利润率会出现增长。
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