Ticket sales of Old Boys: The Way of the Dragon surpassed 150 million yuan within the first week of hitting the big screen.

This is a good result for a film that was developed from a popular micro movie on video streaming platform Youku.com. Videos related to A Little Apple have attracted more than 500 million clicks.

Some of that success can be attributed to the filmmakers' use of what is becoming a worldwide trend - producing movies and TV shows based on big data.

"We have analyzed big data, including the age, vocation, and geographic distribution collected from over 80 million fans of the micro movie four years ago," says Wei Ming, head of Youku.com. "Their comments or the time they took to drag the progress bar determined how the big screen adaption of Old Boys was made.

"Perhaps, this will create a new path for our industry when combining cyberspace with the production and marketing of a movie, because filmgoers and netizens will become one and the same in the future."

Interactive online campaigns involving fans have become a popular way to promote a movie. The first two episodes of Tiny Times, the directing debut of author Guo Jingming, raked in 800 million yuan at the box office last year in spite of criticism for its portrayal of lavish lifestyles.

The lead up to the premiere of its third episode last week saw more than 100,000 fans donate a small sum of money online as "investors" of the movie.

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