谷歌和脸书被要求公开广告投标机制_BEC初级作文

谷歌和脸书被要求公开广告投标机制

Google and Facebook should be forced to open up their ‘complex and opaque ’ advertising business, so that online news publishers can make enough money to survive, a report has warned.

一份报告提醒道，应强制谷歌和脸书开放它们“复杂且隐晦的”广告业务，这样在线资讯出版商才能赚足够的钱生存。

Online news providers struggle to make ends meet because Google and Facebook hoover up so much of every pound spent on advertising on news websites. The report says web giants should have to sign up to a new code of conduct – overseen by a regulator – to ensure they deal with publishers fairly.

因为在资讯网站登广告所花费的每一英镑，谷歌和脸书都会从中抽取大量分成，所以在线资讯供应商很难维持收支平衡。该报告表示，网络巨头应该签署一份新的行为准则，并接受监管者的监督，以确保他们与出版商公平交易。

It suggests that Google and Facebook should disclose how much of every pound spent on online advertising actually reaches the publisher, after it is funnelled through automatic bidding systems.

该报告建议，谷歌和脸书应公开自动投标系统从在线广告收入中抽取分成之后，出版商从中能获得多少收益。

They should also be forced to give publishers ‘early warning’ about major changes to their ‘algorithms ’ – computer codes that dictate the order of search results – to give websites time to prepare, the report says.