网店店主应该掌握的3个行为经济学准则_BEC初级作文

网店店主应该掌握的3个行为经济学准则

Personalization

个性化

PriceWaiter allows merchants to offer a personalized price in addition to their usual fixed price. Customers can add an item to their shopping cart, pay, and ship like normal. Or, if customers don't want to pay the fixed price, they can simply click the PriceWaiter button and make an offer. The merchant accepts, counteroffers, or rejects that offer, and then customers can complete the purchase in a few clicks straight from their email.

PriceWaiter允许商家在固定价格之外提供个性化的价格。消费者可以正常将货物添加到购物车，付款，运输。或者，如果消费者不想要支付固定价格，他们可以访问PriceWaiter下订单。商家接受、还价或者是拒绝订单，然后消费者可以从邮件中通过几步点击成功购买。

It's a shopping experience defined by the needs of the individual, a natural extension of increasingly personalized marketing campaigns tailored by online data collected by companies like Facebook and Google.

这是由个人需求决定的购物体验，是像脸书和谷歌这样的公司收集的数据定制的个性化的市场营销日益增长的自然延伸。

Connection

联系

Not only do merchants interact heavily with customers and their data leading up to the sale, they can now maintain that same level of connection during the sale. Co-founder Andrew Scarbrough explains, "It slows people down and makes them more engaged shoppers."