But, according to two French women, it's more than a fear of skin cancer and political activism that has kept them covered up.
Alice Pfeiffer, a 29-year-old Anglo-French journalist (who, incidentallydoes sunbathe topless in Biarritz, Guéthary, Monaco and surfing resort Hossegor), thinks the decline is inextricably linked to social media: "Young women in their 20s do it less because they are aware that ... you can end up topless on your own Facebook wall."
Pfeiffer blames "pop-porn culture – Miley Cyrus to American Apparel, ie aggressive naked imagery of young girls" – for the shift in perception of going topless.
"Globalisation and Americanisation of women's portrayal and sexiness in France has pushed away gentle (and generally harmless) French eroticism towards porno, frontal, hyper-sexualised consciousness," she says. "Nudist, beach-like freedom is not what it used to be ... breasts no longer feel innocent or temporarily asexual."
Though probably universal, this attitude towards topless sunbathing has had the biggest impact in France. It is still the norm in Germany, according to one recent survey, which suggests almost a third of Germans and Austrians sunbathe naked. A straw poll in the UK also suggests it's equally de rigueur: one in six women we asked said they have or would sunbathe topless: "I don't think about skin cancer or being photographed or activism when I go topless," says Jess, 32 of north-west London. "I just want an all-over tan."
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