Is topless sunbathing over? It certainly is in France, according to French Elle, if the coverline on its new summer issue is to be believed: "La Fin Du Topless Sur La Plage?" – which translates, verbatim, to "Is this the end of toplessness on the beach?"
According to the magazine the answer is "yes", and the reasons are threefold. First, an increased concern over health and the dangers of skin cancer; second, the "pornified" perception of topless women (indeed Elle suggests the death of the monokini – ie swimming briefs – was linked to the idea that topless women are seen as "loose"); and third, the rise of breast-affiliated activism – chiefly Femen, who use their naked breasts as a means of attracting attention to various causes, and Free the Nipple, a recent campaign that encourages women to go topless to end the stigma surrounding female bodies. "Topless sunbathing was seen by women as a new freedom in St Tropez in the 1960s," says Elle. And now that they're covering up? It's a "worrying sign of a regression in the place of women".
Ever since Brigitte Bardot took off her top on the French Riviera in the 1960s, the correlation between topless sunbathing and women's liberation has been entrenched in French culture as a sign of true equality. Many others followed suit and the breast and beach were reclaimed. News that so few women are now going topless (just 2% of women under 35 said they did) seems extraordinary – and depressing.
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