At mobile-payments startup Square Inc., a Ph.D. in cognitive psychology who wrote statistical models to examine how people change their political beliefs now looks for behavioral patterns that would identify which merchants are more likely to have clients demand their money back.

在移动支付初创公司Square Inc.，一位编写统计模型、研究人们政治信仰如何变化的认知心理学博士，现在专门研究人们的行为模式，从而判断哪些零售商更有可能遇到顾客要求退货。

Another 28-year-old at Yelp, with a Ph.D. in applied mathematics, turned his dissertation research on genome mapping into a product used by the company's advertising team. The same genome-mapping algorithm is now used to measure the effect on consumers when multiple small changes are made to online ads.

Yelp另一名28岁的应用数学博士把他的研究方向从基因图谱转向了该公司广告团队所用的一款产品。同一种基因演算法现在被用于估测对在线广告进行多项细微调整会给消费者带来什么样的影响。

'Academia is slow and only a few people see your work,' said Scott Clark, who designed the genome-mapping algorithm. 'At Yelp, I can be pushing out experiments that affect hundreds of millions of people. When I make a small change to the Yelp website, I have a bigger impact.'

这种基因演算法的设计者克拉克(Scott Clark)表示，做学术的过程很漫长，只有少数一些人能看到你的成果。他说：“在Yelp，我推进的实验可以影响上亿人。我对Yelp网站做一些小改动，影响却是巨大的。”

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