But the West, and certain minorities in Japan, are not all about the ascendance of commerce. Pockets of resistance to Kitty tyranny do exist, while savvier cartoon characters from Japan are now poised to possibly eclipse the reign of this most babyish of icons.
Kitty Hell is one of a number of web sites that aims to thwart the ubiquitous feline. The blogger puts up examples of his Japanese wife’s – and others’obsession with the mouthless one . He posts items such as Kitty-shaped face tattoos and suggests, tongue-in-cheek, that “Sanrio has invented a Hello Kitty virus that makes people do things like this.”
“All I really do is point out the absurdity of the fans and all the products,” the anonymous blogger tells the BBC.
Meanwhile, the genius Japan has demonstrated for creating likeable characters has spawned another Pan-Asian hit in the form of a chat service called Line. Much of the app’s popularity rides on one area where Japan has an unassailable lead – the design and playful use of emoji (Japanese emoticons). On the Line app they have grown into fully delineated characters such as the enigmatic Moon.
Now the company behind Line is gunning for equal success worldwide – recently the Spanish have also fallen in love with Line’s impish and much more cynical, adult-oriented mascots. Could it be time to say “Hello Line” and “goodbye feline”?
Hello Kitty诞生40周年之际,越发风靡世界。它如何成为价值70亿美元的品牌?
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