-A push for Tingyi's pickled mustard flavored products, featuring the slogan 'not only sour and crisp, plenty of flavours are even better' and an intriguing-sounding promotion called 'You are the winner of sour and crisp expert award.' Perhaps as a result of these efforts, 'market share in the high-end pickled mustard flavor market continue to increase,' the company notes.
-为推动酸菜口味方便面的销售,提出了“不止酸爽,超多口味更爽”的口号,并开展“酸爽行家奖的就是你”的促销活动。该公司称,高价酸菜口味方便面的市场占有率继续提升。
-An online video show called 'Eating missions must be accomplished.'
-打造了网上娱乐美食节目《食命必达》。
As for the results themselves--which saw net profit rise 17.9%--analyst opinions were mixed, with Barclays noting that Tingyi's revenue for the second quarter was down 2%. That said, Barclays believed that the company 'has all the building blocks in place to substantially improve its margins over the next 3-5 years.'
康师傅控股上半年净利润增长17.9%。对于该公司的业绩,分析师们看法不一。巴克莱(Barclays)指出,康师傅控股第二季度收入下滑2%。即便如此,该行认为,康师傅控股具备了在未来三至五年大幅提升利润率的所有条件。
BOCOM International meanwhile worried about Tingyi being squeezed by competition from rival company Uni-President China, which has introduced a new line called Gemian, or 'revolutionary noodle', which BOCOM deemed 'delicious.'
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