The idea behind "bullet screens" originated in Japan, where they were first popularized by a Japanese ACG (animation, comics, games) video portal called Nicodou, which later became the inspiration for similar Chinese ACG video sites such as Bilibili.
“弹幕”发源于日本,首先被日本ACG(动画、漫画、游戏)视频门户网站Nicodou推广,后来在中国催生了类似的ACG视频网站,比如哔哩哔哩(Bilibili)。
While comments can be so numerous that they obscure the entire screen, many "bullet screen" proponents say the point is often not to watch the actual video in any case, but to get together and "tucao," Chinese for "spit and joke around," about the silliness of the video.
虽然有时评论多得遮住了整个银幕,但是“弹幕”的很多支持者说关键不是看电影,而是聚在一起“吐槽”,谈论这部电影的荒谬。
"Even when the videos are boring, the viewers are getting together and entertaining each other," Hiroyuki Nishimura, the Japanese founder of Nicodou, said in a 2008 interview with Wired magazine.
“即使视频很无聊,观看者也可以聚在一起,彼此娱乐,”Nicodou的创始人西村博之2008年接受《连线》(Wired)杂志采访时说。
The feedback from viewers appears so far to have been positive.
到目前为止,观众的反馈似乎是正面的。
"Implementing a ‘bullet screen' doesn't require that much technological capability and it is a good strategy for attracting audiences to somewhat controversial films," said a user called Wuyun Zhuangban Zhe, writing on his Tencent WeChat public account about his experience at a "bullet screen" showing of "Tiny Times 3."
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