有些人仍然热衷于传统观影体验带来的孤独遁世感,对于他们来说,“弹幕”可能是地狱般的场景;不过它是为了吸引更年轻的观众,对他们来说手机已经成了生命线,分享每一个想法已经成了一种生活方式——哪怕是关于影院空调这样的琐事。在过去一个月中,中国的几家影院试着用“弹幕”放映了3-D动画电影《秦时明月》和轰动一时的青春电影系列《小时代》的第三部。
Since the release of "Tiny Times 3" in July, its distributor, Le Vision Pictures, has organized several "bullet screen" showings in Beijing as part of a post-release marketing strategy.
自从《小时代3》7月份上映以来,它的发行公司乐视影业在北京组织了几场“弹幕”放映,作为上映后市场推广策略的一部分。
"We wanted to create a social experience and promote it among young people," said Enya Sun, a public relations manager at Le Vision Pictures. "If it was a Zhang Yimou film," she said, referring to the celebrated Chinese film director, "we probably wouldn't do it, because it would be less focused on young people. But if it's a movie oriented to very young people, we could potentially do it on a national scale."
“我们想创造一种社会体验,在年轻人中推广它,”乐视影业的公关经理孙亚雄说,“如果是张艺谋的电影,我们很可能就不会这么做,因为他的电影不是以年轻人为主要对象。但是如果一部电影就是针对年轻人的,那我们可能在全国范围内采用这种放映方式。”
【弹幕电影,究竟是噩梦还是潮流】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15