腾讯在全球全面市场增长的切入点_BEC初级作文

腾讯在全球全面市场增长的切入点

“We are seeing incredible growth in the China market and are focused mainly on keeping up with that growth for now,” said Bo Wang, vice president of Tencent Games, when asked about his plans for expansion into the U.S. and other markets. “In fact, the Tencent mobile game platform is the leader in mobile games in China. As of the end of March 2017, the number of daily active users on Mobile QQ and Weixin (known as WeChat outside of China) was a stable 180 million. In addition, revenues of mobile games on the WeChat and Mobile QQ platforms reached $488 million in Q2 2017. Mobile games are in the early stage of development in China. The market is forecast to continue to grow.”

“我们正在见证中国市场的惊人成长，所以我们目前的战略重点是跟上这一增长趋势，”腾讯游戏副总裁王波在被问及公司未来在美国及其他市场的扩张计划时，如此答道，“事实上，腾讯游戏平台在中国的移动游戏领域内处于领先地位。截至2017年3月底，移动QQ和微信（在中国以外地区使用的名称为WeChat）上日活跃用户数稳定在1.8亿人的水平上。此外，微信和移动QQ这两大平台上的移动游戏营收，在2017年第二季度达到了4.88亿美元。移动游戏在中国尚处于早期发展阶段，预计市场还将继续增长。”

Tencent was the top publisher in China’s iOS App Store for free downloads and revenue for each of the first seven months of 2017, thanks to the popularity of free-to-play games like Timi Studio’s internally developed Timi Match Everyday and Timi Run Everyday, which has over 60 million daily users, according to App Annie. Timi Studio uses WeChat, China’s leading mobile social communications platform with over 400 million active monthly users, and QQ Mobile, which has over 848 million monthly active users, to cross-promote new games with Chinese gamers.