福雷斯特研究公司(Forrester Research)的电子商务分析师苏察雷塔o马尔波罗对《财富》(Fortune)表示,这家门店对亚马逊的作用似乎“更像一家邮局”,而不是零售店,这家门店对亚马逊将产生怎样的经济推动力,还有待观察。
“They need to figure out what resonates with shoppers with respect to Amazon in a physical store,” Mulpuru says. “Do they want to look at product? Do they just want to pick up product? Do they want to look at Amazon electronics equipment?”
马尔波罗表示:“他们需要弄明白,对于一家实体店来说,什么才能让消费者产生共鸣。他们是想看产品还是只想到店取货?他们想看亚马逊出产的电子设备吗?”
Sources told the Journal that Amazon might use the space to showcase its own devices like the Kindle e-readers, Fire smartphone or Fire TV set-top box. If the New York store works out, it could serve as a model for a rollout to other U.S. cities, the Journal’s sources said.
消息人士对《华尔街日报》透露,亚马逊可能会利用这家门店展示自家的电子设备,比如Kindle系列电子书阅读器、Fire智能手机和Fire电视机顶盒等等。如果纽约的实体店获得了成功,这个模式可能会被推广到美国其他城市。
The news comes at a time traditional brick and mortar chains like Macy’s and Neiman Marcus are testing same-day delivery, while others are trying out a service offered by Google. GOOG -2.03% It also comes as those physical retailers get nimbler at using merchandise in their hundreds of stores to speed up delivery, turning them into de facto distribution centers to help them compete with the Amazon facilities that dot the country. For example, Macy’s is now using all 800 or so of its stores to help its online efforts, while others like Target TGT -1.93% are gearing up for that capability.
【亚马逊将开第一家实体店 引爆新模式】相关文章:
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