Consumers are gravitating toward bottled juices, and even buying more mixers to make juices at home, as they aim to drink more all-natural beverages. That shift has resulted in greater sales of juices, smoothies and flavored waters, but fewer sales of high-sugar beverages like soda.
Sherry Frey (no relation to Frey-Talley), vice president of Nielsen Perishables Group, said the popularity of juices has ebbed and flowed the past few decades, but this time around it is notable that juices aren’t just popular with health-conscious consumers. Juice sales today have across-the-board appeal, Frey said, noting that millennials are looking for something healthy on the go, parents like to serve juices to their kids, and boomers are looking at the benefits of juicing as they look to extend their lives.
Frey-Talley has a fairly aggressive growth plan for Tsamma, hoping annual sales will hit $150 million within five years.
“Some might think that our plan of growth is aggressive, and we definitely have a lot of consumer education to do to get people to understand the benefits,” Frey-Talley said. She believes watermelon juice sales could one day rival the sale of coconut water — another beverage that has become wildly popular in recent years.
“I’m hoping anyway,” she said. “Otherwise I’ll have to sell a farm.”
Tsamma(得名于非洲的一种瓜,这种瓜被认为是当今所有瓜的亲本)的意图,是在高级瓶装果蔬汁饮料市场中赢得一席之地。根据《巴伦周刊》(Barron)引用的研究咨询公司Beverage Marketing的报告数据,去年美国果蔬饮料市场的销售额高达22.5亿美元。这家公司称,自2004年以来,果蔬饮料市场的销售已增长了58%。
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