Steve Ballmer, the tough CEO at Microsoft, was famous for his take-no-prisoners approach to rivals such as Google. During his tenure, earnings more than doubled to $23bn, making it the most profitable business on earth. Could a more caring culture at Microsoft have delivered those results?

史蒂夫•巴尔默(Steve Ballmer)在作微软(Microsoft)首席执行官期间就很咄咄逼人，曾以其对谷歌(Google)等竞争对手赶尽杀绝的态度而闻名。在他的任期内，微软的利润增长了一倍以上，达到230亿美元，成为世界上最赚钱的企业。微软当时若奉行更为友善的企业文化还能实现这种的业绩吗？

Of the 50-odd businesses I’ve backed over three decades, only a minority had exceptional company cultures. All of those cared more in some respects about their staff and customers than the bottom line. This emphasis paid off for the shareholders when the business had an intrinsically strong franchise. Sadly, having happy staff and customers does not always guarantee a sustainable economic structure. I’ve lost money in sectors such as films and bookselling where everybody enjoys the ride except the capital providers.

过去30年我投资过的50多家企业中，只有少数有杰出的企业文化。这些企业都在某些方面更加重视它们的员工和客户，而不是利润。当企业拥有本质上强健的业务时，这种重视回报了股东。遗憾的是，拥有快乐的员工和客户，未必意味着经济结构是可持续的。我在电影和图书销售等行业亏了钱——在这些行业，除了投资者以外，所有人都很开心。

【好斗企业文化难保长期成功】相关文章：

★ 科学家:核事故将引发男婴潮

★ 关于排毒茶,你应该知道的那些事

★ 伊万卡要做世界银行行长？这是认真的吗…

★ 吃饭的时候刷手机？你就等着变胖吧！

★ 我该不该和前男友共进晚餐?

★ 工作压力大有多可怕?

★ 世界上最大的城市是哪？

★ 利物浦大学用中文标注别“舞弊”！校方公开道歉了…

★ 我国5A级旅游景区目前总数为259个

★ 权游最终季：痛快追剧怎么少得了权游周边！有吃有喝还有面儿