The new campaign film is set against a theatrical London backdrop, which comes alive with over 50 dancers who give a performance inspired by the golden age of cinematic musicals.

The story captures a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, and aims to celebrate gifting as the ultimate symbol of a connection between people.

The launch of the campaign also coincides with the grand unveiling of Burberry's festive gifts in store and online.

Like what you see? Well, you can snap up all of the iconic pieces featured in the campaign, including the Heritage trench coat, the cashmere scarf, men’s tailoring, women’s eveningwear, and the new Burberry Beauty make-up look created by Burberry Make-up Artistic Consultant, Wendy Rowe.

You can also make it personal thanks to a full monogramming service that allows you to print three initials on cashmere scarves (a la Romeo), colour block ponchos, and the My Burberry fragrance.

As well as a model, young Romeo will be a screen star thanks to the advertising campaign, which will run across outdoor advertising, cinema, and all of the brand's 10 global social media platforms for three months.

The luxury fashion house will no doubt be hoping for a similar boost in sales to when Romeo starred alongside Cara Delevingne in the SS13 campaign.

The brand revealed at the time that the advertising campaign featuring the school boy helped them notch up a 13 per cent hike in sales.

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