There’s also another important reason to take the extra time—you can more easily support your story in interviews, according to Lanier.
“There is a huge difference between the candidate who can naturally apply their experience to the questions being asked of them versus one who is looking down at their resume for every answer,” he said.
Toss the form letter
When Ed Zitron, founder of EZPR, a public relations firm in San Francisco, listed an opening for a paid intern on InternMatch.com, he received more than 100 applications. Not one contained a personal cover letter.
“Every single one was a form letter, clearly copied and pasted,” said Zitron by email. Worse, almost none of the applicants even bothered to “put my name, or the firm's name, anywhere in the body” of the cover letter.
“I'm so easy to Google: you type my name in, there's my Twitter, there's my personal and my professional website,” Zitron said. “Getting even the most basic facts… is easy.”
His advice: Don’t send a generic cover letter, ever. Instead, share a bit of who you are and how that might relate to the position for which you are applying. Spend a few minutes Googling the firm. If you have a contact’s name, Google that person, too.
Be selective
Executive career coach Irene McConnell has clients who tell her they apply to more than 100 jobs per week. This is a big mistake, according to the director of Sydney-based Arielle Careers.
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