"The American approach is: the simpler the better, the faster I can get out the door," said Cindy Kim, a founder of Peach and Lily, one of a number of online retailers, including Soko Glam and Memebox, that sells Korean beauty products. "The Korean mentality is comprehensive and detailed."

桃子与百合(Peach and Lily)是一家销售韩国化妆品的在线零售商（类似的还有Soko Glam和Memebox）。它的创始人辛迪·金(Cindy Kim)说，“美国女人的方式是：越简单越好，这样我就能更快出门；韩国女人的心态则是全面而细致。”

And it is exhaustive. First, there's cleansing, often with two different cleansers (one oil-based to remove makeup, then a foaming cleanser), followed by a toner to balance pH levels on the face.

而且韩式化妆非常彻底。先是洁面，通常要用两种洁面产品（先是卸妆油，然后是泡沫洁面乳），然后用柔肤水平衡脸上的pH值。

Then there are "essences" and serums, which is "where the number of steps can blow up," Ms. Kim said. The serums often target single issues: aging, radiance, hydration, redness. An eye cream, plus moisturizer, and BB cream (for day) or an overnight sleep mask are applied next and all sealed with a mist. There is even a term for the desired plump and sticky feeling after application of these products: "chok chok."

之后使用精华液。“这里的步骤可以无限多，”金说。精华液通常是针对单个问题的：延缓老化，提亮肤色，补水，使脸色红润。然后用眼霜、滋润霜和BB霜（白天用）或睡眠面膜，最后用喷雾定妆。韩语中甚至有个词来形容用完这些产品后所期待的饱满水润的感觉：chok chok（大意是水灵灵的）。

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