Refinery29网站的读者们对韩国护肤品的兴趣非常明显，所以麦金太尔最近聘用首尔的韩裔美国作家乔伊斯·孔(Joyce Kong)担任韩国美容记者。

"Every month there's something new, so much of my job is to figure out, is this a fad or something that's going to be a real trend?” Ms. Kong said. “There has been snail cream and snake venom lotion. Right now donkey milk is a thing."

“每个月都有新产品，我的工作很大一部分是弄清楚某种新产品只是一时流行还是会成为真正的潮流，”孔说，“曾有过蜗牛霜和蛇毒液。现在新出现的是驴奶。”

A contender for the next blockbuster is the single-use sheet mask, a piece of thin paper or fabric coated in active ingredients. "Say my skin routine focuses on hydrating and firming," Ms. Yoon said, “but I've been tired so I want something to promote an inner glow. That's where a mask comes in.”

下一个热门可能是一次性薄片面膜，就是一片涂有活性成分的薄纸或薄布。“比如，我平常护肤主要是补水和紧致，”尹说，“但我感到疲倦，想提升皮肤的内在光彩。这时就需要面膜。”

In Korea, these are already ubiquitous. "You walk into any drugstore and there are walls filled with sheet masks that cost anywhere from $1 to $10," Ms. Kim said. “They're very much part of the routine over there."

在韩国，这些已经非常普遍。“你走进任何一家化妆品商店，都能看见墙上摆满薄片面膜，售价从1美元到10美元不等，”金说，“在韩国，面膜几乎是必用的。”

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