这番话出自于一位视直销为“命根子”的CEO之口,可谓是一件大事。之前全美各地的汽车经销商协会都指责特斯拉的直销模式违反了各州法律。由于美国各州有关汽车业特许经营权的法律稍有不同,每次有新的州参与进来,问题都会变得更复杂一些。
In October, Michigan became the fifth sate to ban direct sales of Tesla vehicles, as all new-car dealers are required to provide a franchise agreement. Auto dealers in states including Georgia, New York, Pennsylvania, Ohio and Missouri have argued that Tesla’s direct sales model undercuts the franchise model and threatens consumers’ ability to utilize dealers as advocates separate from manufacturers. As Tesla is forced to tangle with more and more state, it looks like Musk may have to temper his dedication to direct sales.
今年10月,密歇根成为第5个禁止特斯拉电动汽车直销的州,理由是该州所有的新车经销商都要递交特许经营协议。乔治亚州、纽约州、宾西法尼亚州、俄亥俄州和密苏里州等地的汽车经销商也纷纷指责特斯拉的直销模式对特许经营模式造成了损害。随着特斯拉要应对的州越来越多,马斯克似乎也只得稍稍放松他对直销的执著。
“I think eventually they will have to [franchise], ” says Lou Chronowski, a Chicago-based attorney with Dykema who has worked on automotive and franchise industry cases. “I think that the powers of the dealers and the dealer bodies are so strong, they can keep them at bay for a while, but eventually, they will need to have franchise dealers.”
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