一位女性创业者筹资时如何屡败屡战最终赢得风投青睐_BEC初级作文

一位女性创业者筹资时如何屡败屡战最终赢得风投青睐

Rather than just licking her wounds when an investor turned her down, Weiss pushed for feedback so she could continue iterating her business plan. “So much of venture capital is pattern recognition,” she says. “I sat across the table from many men who might not have necessarily understood the difference between foundation and tinted moisturizer.” Weiss handled male VCs beauty illiteracy by tweaking her pitch to emphasize her success—her blog’s 8.5 million monthly pageviews—and discuss the market needs her company addresses in the $454 billion beauty market. “The onus is on you to make your idea compelling,” says Weiss.

如果被投资者拒绝，韦丝不但不会气馁，反而会积极要求对方提供反馈，争取再一次阐述其商业计划的机会。“很多风投看重的是业务模式。”她指出，“但是坐在我对面的很多男士们，可能根本不知道粉底液和润色面霜的区别。”在面对这些对美容一无所知的男性风投人士时，韦丝把发言的重点放在自己的成功上——她的博客每月有850万的访问量；此外，她还会介绍，在价值4,540亿美元的美容市场上，她的公司所针对的是哪些市场需求。“你的任务就是要让自己的想法听上去很有吸引力。”韦丝总结道。

Before her most recent fundraising round, Weiss found a trusted investor in Forerunner Ventures’ Kirsten Green. Green’s firm, which is known for helping to launch wildly successful e-commerce companies like Warby Parker and Birchbox, provided seed funding for Into the Gloss. “Kirsten dove deep, asking the most questions because she is also a consumer of these products,” Weiss says. “I could feel her conviction and I knew that when we said yes to working together it meant as much to her as it meant to me.” Green was also Weiss’ connection to Thrive Capital, which led Into the Gloss’ most recent fundraising round.