面对外界对直销模式的抨击,安利是怎样看待的?
“Every industry has its critics, but a lot of the talk that happens today is more of a financial thing. Somebody’s looking more at how to drive a stock price up or down, than it really has to do with the business itself.”
“每个行业都会受到批评,但现在人们谈论的更多的是与钱有关的事情。一些人更看重如何把股价抬高或压低,而不是企业经营本身。”
“We continue to have thousands and thousands more (sales representatives) come on every day, so there are a lot people who really like the business and the business model for the industry.”
“每天仍然有数千名销售代表加入安利,这也证明,很多人非常乐意去干这一行,而且也喜欢这种商业模式。”
You have begun to do clinical trials on some of your nutrition products (which make up 45% of sales compared to 25% for beauty and 24% for home goods)—in the absence of medical claims, you are not required to, so why do it?
安利已开始为一些营养品(营养品的销售占销售总额的45%,美容产品占25%,家居用品占24%)做临床试验。然而,安利并没有称这些营养品有药用功能,因此也就不用做临床试验,那么为什么要做呢?
“We’re even starting to do clinicals on a lot of our nutrition products in much the same way that the healthcare industry does clinical trials—to show efficacy, and it’s something that no one’s ever really done before.”
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