安利董事长怎么看直销_BEC初级作文

安利董事长怎么看直销

“我们准备采用类似于医疗保健行业所采取的方式，来为很多营养品做临床试验，目的是证明产品的功效。之前没有人这样做过。”

China is your biggest market. Some other direct sellers, notably Avon, have stumbled badly—what did Amway do right?

中国是安利最大的市场。一些直销企业，特别是雅芳，在中国栽了大跟头。您认为安利什么地方做的好？

“Not only are the employees Chinese, but the face of the business is Chinese too. We always took the approach from the beginning that we need to make to（此处原文可能有笔误）sure that when people look at our business, even though they know it’s a U.S. business, they know it’s been adapted to China.”

“在中国，不仅安利的雇员是中国人，企业形象也进行了本土化。我们从一开始就一直在使用这种做法，以确保当人们看安利的时候，即便他们知道这是家美国企业，也清楚它已经适应了中国市场。”

You get 90% of your sales abroad—what are some of the still untapped markets for Amway?

安利90%的销售额是在美国以外的市场取得的。还存在哪些有待开发的市场？

“There are a couple of areas where we could do better—particularly in Latin America. We’re not doing as well as I think we should do. Our focus in the last decade has really been Asia—there continues to be a lot of opportunity in Asia, but at least we are now well grounded there, whereas we may be not as well grounded in Latin America.” (Brazil is now Avon’s largest market and a fast growing one for beauty products in general.)