Yesterday’s luxury is commonplace today. Sophie Kleber of Huge, an international creative agency based in Brooklyn, pointed out that rapid home delivery of goods was once only available to the affluent. Now, goods delivered the same day or close to it is a reality for the regular urbanite. Uber has made black car service commonplace. Butlers on demand are even offered at attainable prices.

昨日的奢侈品今天可能已经“平民化”。纽约布鲁克林Huge国际创意公司的索菲o克莱伯指出，在过去，送货上门是只有富人才能享受的服务，而今天，当日送达等服务对于都市人来说已经不是新鲜事了。Uber等打车软件使得高档租车业务也变得平易近人。甚至管家服务的价格也不再那么高不可攀了。

Which illustrates why being exceptionally luxurious will get harder as technology makes so much easier. A theme that many of the luxury agencies consulted for the survey kept returning to was the idea that luxury brands will take bespoke experiences to new levels as a way to stand out from the mass market. So, for example, soon customers may walk into a Prada store and the sales associate will get a report of their sizes and tastes to guide them to exactly what they might like swiftly.

科技让一切变得更便携的同时，所谓“高度奢华”越来越难以立足。在该调查中，许多受访的奢侈品机构都反馈称，奢侈品业务要想与平价市场拉开距离，就必须要把体验做到更高的水平。比如，在不久的将来，当顾客走近一家普拉达（Prada）专卖店时，销售助理可能会获得一份关于顾客的尺码和品味的报告，使他们能迅速引导顾客购买他们喜爱的东西。

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