哪种商品会成为未来的奢侈品_BEC初级作文

哪种商品会成为未来的奢侈品

纽约时尚创意机构The O Group的克里斯汀o迪尔曼也认为这个理念很有道理，她表示：“或许在将来，人们将普遍接受这一理念，那时人们开始投资更少的钱买更好的东西，奢侈品品牌也要基于这个理念发展。”如果这一预测是正确的，那么不久之后市场将需要更多的专业策划人才。

The other implication of this shift could be that upstart brands who know their following will erode the legacy companies’ market share, Roxanne Genier, cofounder of Agence:Luxury, explained. Though no doubt some will always like the story of 200-year-old lines, like Goyard luggage. “When you start looking at all the big brands, their social media presence and their websites, it’s all about me,” Genier said, but she doesn’t think that works for the coming generation of consumers.

品牌营销机构Agency:Luxury的联合创始人洛葛仙妮o吉尼认为，这种转变的另一后果，则是新兴公司将逐渐蚕食守成公司的市场份额。虽然总是有消费者喜欢那种像Goyard Luggage那样拥有两百年历史的老品牌，不过吉尼表示：“如果你看看所有的大品牌，看看他们的社交媒体内容和他们的网站，你会发现他们非常自恋。”但是下一代的消费者可能对此并不买账。

They want brands they can be in conversation with, she says. “The younger generation, they want something that’s them. They don’t want to be a copycat like everyone else.” In fact, beyond customization, Genier pointed to one small brand, Anatomie, whose designer has such a close relationship with his best clients that he’s been known to visit them at home to personally style them.