试试欺骗你的大脑来对抗拖延症_BEC初级作文

试试欺骗你的大脑来对抗拖延症

The farmers in the first group were more likely to set up an account immediately, even though both groups had the same amount of time. That’s because the deadline was in the same year as the assignment and therefore seemed more like the present, said Yanping Tu, a Ph.D. candidate at the Booth School of Business at the University of Chicago. She performed the research along with Dilip Soman, a marketing professor at the Rotman School of Management at the University of Toronto. (Lest you think that only farmers in India would benefit from this approach, the two researchers also found similar results among undergraduates and M.B.A. students in North America.)

第一组中的农民更倾向于快速开设一个账户，尽管两组人拥有的时间一样多。这是因为，截止日期与布置任务的时间在同一年，所以看起来更接近现在，在芝加哥大学布斯商学院(University of Chicago Booth School of Business)攻读博士学位的涂艳苹说。她与多伦多大学罗特曼管理学院(Rotman School of Management at the University of Toronto)的营销学教授迪利普·索曼(Dilip Soman)一起进行了这项研究。（两位研究者在北美的本科生和MBA学生中，也得出了相似的结果，以免你认为只有印度农民会受益于这种办法。）

So the inventors of the New Year’s resolution were on the right track when they had people set new goals on Jan. 1 rather than Dec. 31. But clearly that’s not enough, since the past is littered with unachieved resolutions. Fortunately, there are other time-related cues that can give people that in-the-present feeling.