The “Bullet Subtitle” feature has been adopted by the biggest video websites in China such as Tudou and iQiyi, and even appeared during a theater screening of the paean to feminine materialism Tiny Times 3. It even made its way into classes when a professor at a university in Wuhan allowed students to create live subtitles during class presentations. This function also became possible during a live concert by Chinese pop duet Yu Quan.

“弹幕”已被中国最大的视频网站，比如土豆和爱奇艺采用，甚至《小时代3》线下上映时也有出现女性唯物主义赞歌（小编OS：你逗我？！）它甚至在武汉大学里，被一位教授运用到课堂上，他允许学生在做课堂展示时可以实时发弹幕。中国流行音乐二人组羽泉的演唱会上也用上了这种功能。

The service, or phenomenon, is called 弹幕dàn mù, which literally translates to “bullet subtitles”. The word refers to the commentaries shooting across the screen, in the style of an arcade shooting game. Originally from Japan, “bullet subtitles” are said to have come to China thanks to anime lovers and followers of what would commonly be considered otaku culture.

这种服务，或是说现象，被称为“弹幕（dàn mù！筒子们再不要读错啦），翻译成“bullet subtitles”。这个名词指的是在屏幕上弹出的评论，以一种街机射击游戏的赶脚。最先起源日本，据说“弹幕”传到中国都是动漫爱好者的功劳，通常被看作是御宅族文化的一种。

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