Customers have clamored for more and better options. Last spring Sarah Chiwaya, 30, a lawyer in Manhattan, attended a fashion event at Saks Fifth Avenue. Captivated by a perforated leather midi skirt from Tibi, she was ready to spend. But the skirt was available only in small sizes.

顾客们早已发出呼声，要求拥有更多更好的选择。30岁的莎拉·奇瓦亚(Sarah Chiwaya)是曼哈顿的一名律师。去年春天，她要去萨克斯第五大道精品百货店参加一场时尚活动。她看上了Tibi的一条皮质打孔超短裙，打算破费一下。但是那条裙子只有小号。

“I would have bought it immediately if it were in my size, 16,” she said.

“如果有我的号，16号，我肯定马上买了，”她说。

Frustrated, Ms. Chiwaya turned to her blog, Curvily, and bemoaned the lack of options. She used a hashtag, #plussizeplease, that has been adopted by others across all sorts of social platforms like Tumblr, Pinterest, Instagram and Twitter.

沮丧的奇瓦亚在自己的博客Curvily上叹息选择太少。她加上了#plussizeplease（求大码），这个标签在各种社交平台上被广泛使用，比如Tumblr、Pinterest、Instagram和Twitter。

“I wanted it to be a way to show retailers the money they’re losing,” she said.

“我想通过这种方式告诉零售商他们正在让能到手的钱溜走，”她说。

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