o 传递价值、理念和热情,并使听者能内化于心
o Eliminate resistance as listeners willingly take ownership of a story’s message
o 随着听者欣然接受故事所要传达的信息,它还能减少阻力
Case Study:Let me close with a true story that went viral in a company that was focused on pet care and helping customers effectively care for their pets. One of importantly the values in the company was “Do whatever it takes to help the customer.”
案例研究:最后,让我们再说一个真实的故事,有一家公司主要做宠物护理,帮助客户有效地照顾他们的宠物。该公司的一个重要价值是“不惜一切帮助顾客”。
One afternoon, a group of school children, aged 5-9 years, came into one of the company’s many stores, carrying a cardboard box full of newly born kittens they had found in the woods, abandoned by the mother. They had no money, and no experience, only a strong commitment to take care of the kittens, no matter what. In a pleading voice, one of the children asked, “Can you help us save these kittens? They’ll die if we don’t help them.”
一天下午,该公司一家门店迎来了一群小学生,他们年龄只有5到9岁。孩子们抱着一只纸箱,里面有好几只刚出生的小猫。这些小猫是他们从林子里捡来的,可能是被它们的母亲遗弃了。孩子们没有钱,也没有经验,只是非常想照顾好这些小猫。其中一个孩子恳求道:“你能帮我们救救这些小猫吗?如果我们不救它们,它们就会死的。”
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