福洛斯说,只有从声誉角度讲是得到了回报,因为奥斯卡让好莱坞玩家们获得了影响力,能保证开始新项目或抬高身价。但是获得奥斯卡奖对票房的“提升力”非常有限。
In 2013, the data analyst Edmund Helmer put the relative box-office value of an Academy Award win at $3 million — often less than half of what a studio spends in its Oscar promotion. A Golden Globe win, by contrast, was worth $14.2 million to a prospective film.
2013年,数据分析师埃德蒙·赫尔墨(Edmund Helmer)计算出奥斯卡获奖影片的相对票房价值为300万美元,这通常不到电影公司奥斯卡宣传费的一半。相比之下,金球奖获奖影片的相对票房价值为1420万美元。
That disparity mostly has to do with timing, Mr. Follows said. Oscar films must debut in American cinemas by the end of the year, but the awards ceremony does not take place until late February (this year on Feb. 22).
福洛斯说,这种差距主要与颁奖时机有关。奥斯卡参选影片必须在上一年年底之前在美国影院上映,但是颁奖典礼要到2月底才举行(今年是2月22日)。
“How many films are on the tip of people’s memories for two months? Very, very few,” he said. “Whereas the Globes are happening soon after those films have to be out. If a film wins a Globe, you can go see it the next day. With the Oscars, when something wins, everyone’s like, ‘Oh yeah, I remember that film from last year.”’
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