经济学家教你如何坚持去健身房_BEC初级作文

经济学家教你如何坚持去健身房

“We describe a field experiment measuring the impact of bundling instantly gratifying but guilt-inducing ‘want’ experiences (enjoying page-turner audiobooks) with valuable ‘should’ behaviors providing delayed rewards (exercising),” wrote the economists Katherine Milkman, Julia Minson and Kevin Volpp of Wharton in a 2013 research paper. They gave Penn undergraduates free iPods loaded with audiobooks of their choice, but told them they could listen to them only at the gym.

“我们描述的是一项实地试验，衡量将‘想做’的事情和‘应该做’的事情结合在一起的效应。‘想做’的是当时令人高兴但却会引起内疚的事情（听引人入胜的有声读物），而‘应该做’的是有价值且会在日后带来回馈的事情（锻炼），”沃顿商学院的经济学者凯瑟琳·米尔克曼(Katherine Milkman)、朱莉娅·明森(Julia Minson)和凯文·沃尔普(Kevin Volpp)在2013年的一篇研究论文中写道。他们给宾夕法尼亚大学的本科生提供免费的iPod，里面有学生自己选择的有声读物，但又要求学生，只能在健身房里听。

This worked for a while: The undergrads given the iPods went to the gym about 50 percent more often than others who were just given a Barnes & Noble gift card to spend as they pleased. (A third group, given a book iPod to take home but encouraged to listen only at the gym, placed in between the other two.) But that lasted for about seven weeks. Thanksgiving break came, and the students returned to school having fallen out of love with their audiobooks; they no longer worked out more than their peers in the control group.