国家外国专家局外国专家咨询委员会委员阿利斯泰尔·米基说，他也认为北京市政府应当改进宣传城市形象的方式，改善与外国移民、游客交流与沟通的方法。

"I have often thought that the use of campaigns in English to promote 'core socialist values' leaves a negative impression among foreign visitors," Michie said. "Those words make no sense to foreigners because they do not understand the context."

“我常觉得用英文提倡‘社会主义核心价值观’的运动给外国游客留下了负面印象，”米基谈道。“这些用语对外国人来说毫无意义，他们根本就不明白上下文背景。”

"Beijing, like China, has a great story to tell - but the lack of clever and creative communication means that foreigners cannot get to know the reality," Michie added.

“北京如同整个中国，历史寓意丰富，但因交流方式不够巧妙、没有创意，导致外国人根本无法了解它的真实情况，”米基进一步说道。

Ding Junjie, a professor with Communication University of China, said the problem is not only about slogans but, more important, about the way to express and communicate China's political ideas.

中国传媒大学教授丁俊杰认为，问题不仅仅在于标语，更重要的是，在于表达和传递中国政治理念的方式。

"The root cause lies in communication skills," Ding said. "Some people simply use goals as content. For example, 'to build a harmonious society' is a goal, but you have to tell a story to convey this idea instead of simply putting those words on a banner."

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