为迎合女性客户,世界各地银行纷纷推出各种专为女性设计的产品和服务。而这种香味信用卡就是其中一种手段。
Last summer, Mashreq Bank released a diamond-encrusted Solitaire card, which, aside from the bling factor, comes with benefits like personal shoppers, access to invitation-only previews of luxury brands' latest collections and benefits that can be redeemed with brands like Mulberry, Michael Kors and Carolina Herrera.
去年夏天,马士礼格银行推出了一款镶钻信用卡,卡片除了表面闪闪发光的钻石外,内容也很诱人,持卡人不仅可以拥有私人购物员,还可以获得仅限邀请的奢侈品牌最新系列时装秀的入场券以及享受在玛百莉,迈克•科尔斯和卡罗琳娜•海莱娜等名牌店的消费折扣。
The bank also came out with a "selfie" credit card, which allows users to upload photos of themselves from their phones and have them printed on their cards.
此外,马士礼格银行还推出了一款“自拍”信用卡。持卡人可将手机内的自拍照片上传给银行,银行将照片印在她们的信用卡上。
According to Mary Dean, founder of KickSkirt, an advertising agency specializing in marketing to women, these cards are enticing because they allow women to express individuality.
一家专门针对女性市场的广告公司KickSkirt的创办人玛丽•狄恩说,这些信用卡的诱人之处在于它们凸显了女性的个性。
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