But the Koreans seem, for the most part, to have forgiven the Swedes. Today the Gwangmyeong store, which is the company’s largest in the world by shopping area, is on track to become one of Ikea’s top-performing outlets for 2017.
但韩国人看起来大体上已经原谅了这家瑞典巨头。光明市分店是宜家在全球购物区域面积最大的一家店,现在人气很旺,有望成为宜家2017年业绩最佳的分店。
The success is hardly a fluke. Ikea, it seems, is a genius at selling Ikea—flat packing, transporting, and reassembling its quirky Swedish styling all across the planet. The furniture and furnishings brand is in more countries than Wal-Mart, Carrefour, and Toys “R” Us. China, where Ikea has eight of its 10 biggest stores, is the company’s fastest-growing market. An outlet in Morocco is coming soon, and there are hints that Brazil may not be far off. Meanwhile, Ikea is going meatballs out in India, where it plans to invest about $2 billion over a decade to open 10 stores.
这份成功来得绝非侥幸。宜家似乎是一个营销天才——扁平式包装,方便拼装,那些带有瑞典风情的家具正在销往全世界。和沃尔玛、家乐福及玩具反斗城相比,这个瑞典家具品牌已打入了更多国家的市场。宜家十大分店中有8家在中国,中国也是该公司增长最快的市场。摩洛哥分店即将开张,还有传闻说巴西分店也开张在即。同时,宜家打算将其瑞典肉丸卖到印度更多地方,在未来十年投资20亿美元,在印度开设十家分店。
【宜家是如何征服世界的】相关文章:
★ 如何挑选防晒霜
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15